Top 15 Kurti Brands Loved by Women in India

Top kurti brands in India offer the perfect mix of tradition and trend, giving Indian women stylish options for every occasion – from office to festivities.” Whether you’re dressing for the office, gearing up for a festive occasion, heading out for the weekend, or traveling, the perfect kurti brand can enhance your look and lift your spirits. With countless options available both online and in stores, it’s essential to choose brands that offer a great mix of quality, style, affordability, and ethical production.

In this guide, we’ll dive into the top kurti brands in India, highlighting their craftsmanship, unique styles, and what sets them apart. You’ll discover a selection of options from timeless ethnic designs and vibrant boho prints to sleek minimalism that caters to every taste, budget, and event.

How to Choose a Kurti Brand

Before diving into brands, here are the essential factors to consider:

1. Fabric & Climate

When the summer heat hits, cotton and linen are your best friends. For those in-between seasons, rayon and viscose provide a lovely drape. And if you’re dressing up for a celebration, silk blends and khadi are both stylish and sophisticated choices.

2. Craftsmanship & Sustainability

Look for brands that embrace hand-block printing, handlooms, or natural dyes. These practices not only support skilled artisans but also promote a more ethical approach to fashion.

3. Price & Value

Whether you’re on a budget with kurtis starting at Rs 500 or ready to splurge on designer pieces that can go over Rs 5,000, there’s something for every wardrobe and every occasion.

4. Sizing & Fit

Make sure to check for inclusive sizing and detailed size charts to find that perfect fit, especially when you’re shopping online.

5. Return, Resale & Longevity

Opt for brands that offer flexible return policies and timeless designs. This way, you get more bang for your buck and keep your wardrobe clutter-free.

Top Kurti Brands You’ll Love

From everyday comfort to festive flair, these kurti brands bring you style, quality, and versatility – all wrapped in ethnic charm.

1. BIBA – Tradition with a Twist

Founded in 1988 by Meena Bindra, BIBA has redefined ethnic wear with its unique Indo-Western kurtis and sets. Starting from a single store in Delhi, it has blossomed into a brand with over 150 outlets and a strong online presence. BIBA is celebrated for its vibrant colors, intricate embroidery, and festive-ready outfits that truly embody the spirit of youthful Indian
Fashion.

• Sizes: XS to 4XL
• Occasions: Festivals, casual outings, family gatherings
• Types: Anarkali, A-line, straight, flared, asymmetric
• Price Range: Rs.1,000 – Rs. 4,000

Why You’ll Love BIBA

1. Festive-Ready Designs

BIBA Kurtis are a feast for the eyes, featuring lively colors and detailed craftsmanship. Imagine hand-mirror work that sparkles at family gatherings or delicate chikankari embroidery that’s just right for festive dinners. These embellishments bring a joyful vibe without overshadowing the overall look, making them perfect for both special occasions and everyday wear.

2. Low Maintenance, High Impact

Even with their ornate designs, most BIBA kurtis are machine-washable and wrinkle-resistant. They’re perfect for those busy days when you want to embrace ethnic charm without the hassle of dry cleaning or special care. Slip one on in the morning, and you’ll look sharp and stylish all day long.

3. Fit for All Body Types

With sizes ranging from S to 4XL and styles in straight, A-line, and flared cuts, BIBA makes sure everyone can find their perfect fit without sacrificing style. Their A-line kurtis beautifully follow your natural curves, while the straight cuts offer a sleek and elongated silhouette ideal for both office wear and festive occasions.

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2. W for Women – Empowerment in Design

Founded in 2007 by Aditi and Sandeep Ghosh, W for Woman beautifully merges Indian artistry with modern tailoring. With a presence in over 350 stores and various online platforms, W has become a go-to for fluid silhouettes, traditional prints, and styles that celebrate real Indian bodies.

• Sizes: XS to 3XL
• Occasions: Office, semi-formal events, everyday wear
• Types: Straight-cut, layered, high-low, fusion sets
• Price Range: Rs. 999 – Rs. 3,500

Why You’ll Love W

1. Indian Handcraft with a Fashionable Edge

W takes classic Kalamkari, Bandhej, and Ajrakh prints and gives them a fresh twist on contemporary cuts and soft fabrics. The brand artfully combines cultural richness with modern flair, making it perfect for everyday wear, so you can feel rooted in heritage while staying stylishly current.

2. Breathable Fabrics for Indian Summers

W goes beyond just cotton, incorporating lightweight materials like modal and viscose that keep you cool even in the heat. These fabrics drape beautifully and help you stay fresh, whether you’re in an air-conditioned office or out and about.

3. Body-Positive Sizing

With sizes ranging from XS to 3XL, W thoughtfully designs for bust, waist, and hips. This means their kurtis provide flattering fits for all shapes, empowering women to look and feel their best.

Check out the latest W deals on 99CashDeals’s W for Woman page!

3. Global Desi-Boho-Chic Free Spirit

Back in 2009, designer Anita Dongre introduced Global Desi, aiming to blend bohemian vibes with Indian silhouettes. The brand is celebrated for its vibrant prints, flowing cuts, and a festive fusion that appeals to independent women who adore expressive clothing with a global touch.

• Sizes: XS to 2XL
• Occasions: Casual wear, college, brunch, fusion parties
• Types: Printed, asymmetric, boho-fusion, slit-style
• Price Range: Rs. 1,200 – Rs. 3,500

Why You’ll Love Global Desi

1. Eye-Catching Prints

Global Desi’s kurtis showcase fluid ombre shades, striking Aztec patterns, and tunic-style designs. These pieces make bold fashion statements that are sure to turn heads—ideal for festival street styles or laid-back brunch outings.

2. Modern Cuts, Timeless Feel

With asymmetric hemlines, tiered flares, and bell sleeves, these designs bring a sense of movement and modernity while staying true to traditional aesthetics. These silhouettes add a lively touch to your wardrobe.

3. Festive and Everyday Friendly

Global Desi caters to both weekend adventures and special celebrations. Opt for shimmery fabrics for festive occasions or choose brightly printed cotton for everyday comfort.

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4. Fabindia – Artisanal & Sustainable

Founded in 1960 by John Bissell, Fabindia proudly champions India’s rich handicraft traditions. It sources beautiful fabrics like khadi, mulmul, and linen directly from rural producers, and is well-known for uplifting artisan communities through its commitment to ethical fashion.

• Sizes: XS to 2XL
• Occasions: Formal traditional events, work, cultural functions
• Types: Handloom straight-cut, A-line, Chikankari, block-print
• Price Range: Rs. 1,500 – Rs. 5,500

Why You’ll Love Fabindia

1. Eco-Friendly Natural Fabrics

Fabindia focuses on breathable, handwoven cotton, khadi, and linen, ensuring you stay comfortable while embracing the principles of slow fashion.

2. Timeless, Versatile Aesthetics

The kurtis showcase stunning block prints, earthy tones, and subtle accents that never go out of style, making them ideal for your everyday wardrobe.

3. Craft Revival Commitment

Every purchase you make helps support village artisans and revives traditional crafts like Dabu printing and bagru techniques, so your fashion choices can have a positive impact on the world.

5. Aurelia – Affordable Elegance for Everyday

Aurelia, a proud member of TCNS Clothing Co. Ltd. (which also brings you W for Women), is all about catering to the modern Indian woman who wants to mix traditional charm with everyday practicality. This brand has made a name for itself by crafting simple yet chic kurtis that prioritize comfort and affordability, making it a go-to for college students, working professionals, and homemakers alike.

• Sizes: S to 2XL
• Occasions: Office, every day, small get-togethers
• Types: Straight, high-low, flared, printed basics
• Price Range: Rs. 899 – Rs. 2,500

Why You’ll Love Aurelia:

1. Stylish Yet Budget-Friendly

Aurelia brings you ethnic fashion that won’t break the bank. Their kurtis typically range from Rs 699 to Rs 2,299, depending on the fabric and embellishments. Even with these wallet-friendly prices, the kurtis exude a polished and elegant vibe, perfect for women who want to look sharp without overspending.

2. Designed for Everyday Ease

The designs are made for those long days and busy schedules. Most kurtis are wrinkle-resistant and don’t require dry cleaning, so you can simply wash and wear. They’re ideal for daily office wear, casual outings, or even those last-minute online meetings.

3. Feminine Detailing, Always On-Trend

With delicate lace accents, side slits, flowy sleeves, and contrast piping, Aurelia knows how to add just the right touch of detail. The overall look remains minimal yet never dull, providing just enough flair to catch the eye without being too flashy.

Check the latest Aurelia coupons at 99CashDeals to grab deals on your everyday ethnic favorites.

6. Libas – Ethnic Style for the Modern Millennial

Libas is shaking up the world of Indian ethnic wear with a fresh, trendy twist. With a strong online presence and a massive following among Gen Z and millennial shoppers, Libas effortlessly blends traditional charm with a modern flair. From soft pastel shades to eye-catching ensembles, they’ve made stylish kurtis accessible for everyone.

• Sizes: XS to 4XL
• Occasions: Daily wear, college, festive
• Types: A-line, tiered, front-slit, pleated, printed cotton
• Price Range: Rs. 800 – Rs. 2,800

Why You’ll Love Libas:

1. Fashion-Forward Ethnic Designs

Libas isn’t your typical ethnic wear brand. They’re always experimenting with the latest trends—think vibrant floral block prints, stunning ombré dyes, playful tiered hems, and chic peplum-style Kurtis. You’re sure to find pieces that beautifully reflect your cultural heritage while showcasing your unique style.

2. Comfortable, Everyday Fabrics

Whether it’s soft rayon, breathable muslin, or cozy cotton blends, Libas prioritizes comfort with fabrics that feel great against your skin and are perfect for all-day wear. They’re especially ideal for working women who want to look stylish without sacrificing comfort.

3. Broad Size Range

Libas caters to a wide range of sizes, from XS to 4XL, and their silhouettes, straight, flared, and Anarkali, are designed to flatter various body types. Plus, the cuts are strategically placed to create a slimming effect, helping you feel confident and fabulous in your skin.

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7. House of Indya – Where Fusion Meets Festive

House of Indya is the go-to brand for women who adore fusion fashion. With everything from chic peplum kurtis to stylish high-low hemlines featuring attached dupattas, Indya transforms traditional ethnic wear into something modern and eye-catching. Perfect for weddings, parties, and any stylish occasion, Indya brings you glamour without the heaviness of conventional clothing.

• Sizes: XS to 2XL
• Occasions: Weddings, festive, cocktail parties
• Types: Festive-fusion, embellished, cape-style, peplum
• Price Range: Rs. 1,500 – Rs. 4,500

Why You’ll Love House of Indya:

1. Red Carpet Meets Ethnic Charm

Indya’s kurtis look like they’ve stepped right out of a fashion magazine. With metallic foil prints, dramatic sleeves, side trails, and asymmetrical cuts, they add a runway flair to your ethnic wardrobe without being too much.

2. Made for Party-Ready Comfort

Forget about heavy lehengas or stiff salwar suits; Indya’s kurtis are all about breathability and lightness. Crafted from flowy georgette, crepe, and blended fabrics, they offer a luxurious look while feeling incredibly comfortable.

3. One-and-Done Looks

Many of their kurtis come as complete sets layered with capes, attached drapes, or cinched waistlines so you can skip the styling hassle. Just throw on some minimal jewelry and heels, and you’re all set!

Don’t forget to grab exclusive House of Indya coupons on 99CashDeals before checking out.

8. Jaypore – Heritage Redefined

Jaypore is an artisanal brand that brings India’s centuries-old textile craftsmanship to the modern shopper. From hand-block prints to handwoven ikats and fine embroidery, Jaypore is for the woman who values culture, tradition, and elegant sophistication.

• Sizes: XS to XL
• Occasions: Cultural events, traditional functions, upscale dinners
• Types: Handwoven, embroidered, handcrafted cotton & silk
• Price Range: Rs. 2,500 – Rs. 6,000

Why You’ll Love Jaypore:

1. Authentic Handcrafted Appeal
Jaypore collaborates with artisans across India, each kurti tells a story through traditional techniques like ajrakh, bagru, chikankari, and more. If you love craft-based fashion, this is your brand.

2. Sustainable & Thoughtful Fashion
Their pieces are made using organic dyes, natural fibers, and slow fashion ethics. You’re not just buying fashion, you’re supporting responsible artistry.

3. Elegant, Understated Designs
Jaypore’s aesthetic is earthy and muted, perfect for women who prefer elegance over extravagance. Their kurtis work beautifully for cultural events, office wear, or even upscale brunches.

Catch deals on Jaypore kurtis with Jaypore discounts at 99CashDeals.

9. Rangriti – Bright, Budget-Friendly Ethnic wear

Rangriti is the younger sibling of BIBA, offering everyday Indian wear that’s colorful, simple, and extremely pocket-friendly. Known for its vibrant prints and practical designs, Rangriti is widely available online and across Tier 2 & Tier 3 cities.

• Sizes: S to 2XL
• Occasions: Daily wear, budget festive, workwear
• Types: Straight-cut, printed cotton, kurti tops
• Price Range:  Rs. 599 – Rs. 1,799

Why You’ll Love Rangriti:

1. Affordable for All
Most kurtis range from Rs. 499 to Rs. 1,499, making Rangriti a go-to choice for daily ethnic dressing without overspending.

2. Colorful and Cheerful Aesthetic
Rangriti celebrates Indian colors from deep maroons and bright yellows to refreshing greens, offering cheerful kurtis that instantly lift your mood.

3. Basic Yet Reliable Designs
You’ll find timeless silhouettes, such as straight cuts, keyhole necks, and printed borders, that are easy to pair with leggings or jeans for a fuss-free look.

For the best daily wear deals, check out Rangriti discounts at 99CashDeals.

10. Ritu Kumar – Luxe Indian Couture

• Sizes: XS to XL
• Occasions: Weddings, receptions, high-end festive events
• Types: Embroidered silk, traditional designer kurtis, luxe Anarkali
• Price Range: Rs. 3,000 – Rs. 10,000+

Established in the 1960s, Ritu Kumar stands out as one of India’s most revered designers. She’s celebrated for bringing ancient embroidery techniques and historical textiles back to life, creating a brand that embodies luxury ethnic wear, seamlessly merging regal Indian heritage with a modern twist.

Why You’ll Love Ritu Kumar:

1. Designer Prestige
Ritu Kumar’s creations are favored by celebrities, brides, and dignitaries alike. Wearing her designs feels like donning a piece of India’s royal history.

2. Fine Detailing
Each kurti is crafted with incredible attention to detail, showcasing zardozi, hand block prints, gota patti work, or vintage motifs. These are investment pieces that never go out of style.

3. Rich Fabrics & Dyes
The kurtis often feature luxurious materials like raw silk, brocade, and chiffon, dyed in traditional colors such as indigo, vermilion, and gold. Each piece exudes a sense of royalty and sophistication.

Want a slice of designer couture without overspending? Explore Ritu Kumar deals at 99CashDeals.

11. Anouk – Bold, Contemporary Desiwear

Anouk, a label exclusive to Myntra, has made a name for itself with its trendy ethnic wear tailored for bold, urban Indian women. Featuring edgy prints, vibrant colors, and contemporary cuts, Anouk Kurtis is just the thing for millennials and Gen Z who want to step away from the usual basics.

• Sizes: XS to 4XL
• Types: Straight, high-low, flared, printed basics
• Occasions: Office wear, college, casual day outs
• Price Range: Rs. 699 – Rs. 1,499

Why You’ll Love Anouk:

1. Modern & Minimalist Ethnic wear
Anouk beautifully blends minimalism with traditional elements. Picture kurti shirts adorned with front buttons, abstract digital prints, or stylish contrast piping. It’s perfect for women seeking ethnic wear that feels fresh and urban.

2. Super Affordable
Most of their kurtis are priced under  Rs. 1,500, making them not only stylish but also easy on the wallet.

3. Work-Friendly Designs
Anouk has carved out a niche with smart-casual kurtis that are ideal for the office, Zoom calls, or casual Fridays. The lengths are practical, and the designs add just the right touch of flair.

12. Varanga – Indie Prints with a Contemporary Touch

Varanga is a hidden treasure that showcases a delightful range of kurtis, beautifully blending traditional Indian craftsmanship with modern designs. With a strong focus on vibrant patterns, Varanga caters to the woman who cherishes tradition but wants to express it in her unique way.

• Sizes: S to XXL
• Types: Straight, Printed, Anarkali, Embroidered
• Occasions: Festivals, casual wear, gifting
• Price Range: Rs. 799 – Rs. 1,999

Why You’ll Love Varanga:

1. Colorful Variety
Get ready for a feast of vibrant ikats, soft floral pastels, and eye-catching tribal motifs that are sure to make you stand out. Each collection tells its own colorful story.

2. Designer Detailing at Low Prices
With stunning mirror embroidery, playful tassels, stylish pleated fronts, and charming Dori accents, these kurtis offer a boutique vibe without breaking the bank.

3. Trending Silhouettes
They regularly introduce trendy styles like tiered kurtis, shirt-style collars, and ruffled sleeves, perfect for adding a modern twist to the tradition.

13. Rain & Rainbow – Heritage Prints with a Boho Vibe

Rain & Rainbow is an ethnic wear brand that hails from Jaipur, the vibrant heart of block prints and traditional textiles. Their collections are infused with the lively spirit of Rajasthani culture while embracing a relaxed, modern vibe. It’s the perfect choice for women who want to showcase their heritage boldly and beautifully, blending rustic charm with contemporary style.

• Sizes: XS to XXL
• Types: Flared, A-line, Layered, Printed, Embroidered
• Occasions: Festive, semi-formal, college wear, casual outings
• Price Range: Rs. 999 – Rs. 2,499

Why You’ll Love Rain & Rainbow:

1. Jaipuri Craft Meets Today’s Cuts

Each kurti is a tribute to Rajasthan’s rich textile legacy, think hand-block prints, gota work, and intricate embroidery, all harmonized with playful hems, bell sleeves, and asymmetrical layers. It’s ethnic wear that stands out.

2. Vibrancy You Can Wear Daily

If you have a passion for color, this brand is for you. With shades ranging from deep maroons to bright yellows and calming indigos, the color palette is both warm and striking. Whether you’re heading to a Holi brunch or just tackling a Monday at the office, you’ll catch some eyes.

3. Statement Pieces Without the Fuss

Many of their kurtis come with attached dupattas, front tassels, or pre-layered designs that look chic without needing any extra styling. Just slip one on, and you’re all set to shine!

14. Lakshita – Chic Ethnic Fusion for the Modern Woman

Lakshita is all about bringing you elegant Indian wear that effortlessly blends into both your everyday life and those special occasions. Based in Delhi, this brand specializes in Indo-Western fashion that exudes a polished, classy vibe perfect for women who appreciate clean lines, flattering shapes, and tasteful embellishments.

• Sizes: XS to 3XL
• Types: Formal Kurtis, Embroidered, Front Slit, Flared, Fusion Styles
• Occasions: Office wear, parties, casual gatherings, festive dressing
• Price Range: Rs. 1,099 – Rs. 2,999

Why You’ll Love Lakshita:

1. Refined Yet Fashion-Forward

With unique touches like asymmetrical hemlines, structured collars, and high-low designs, Lakshita’s pieces deliver that “wow” factor without being too much. They’re just right for everything from boardroom meetings to cozy get-togethers.

2. Elegant Embroidery, Always in Vogue

You can expect beautiful threadwork, subtle sequin details, and sophisticated zari accents that enhance rather than overwhelm. The result? Ethnic wear that’s chic and never gaudy.

3. Size-Inclusive & Tailored Comfort

With a range of sizes and thoughtful fits that flatter every body type, Lakshita is made for real women. You’ll feel stylish and comfortable from dawn till dusk.

15. Abhishti

Abhishti blends Indo-Western aesthetics with everyday elegance, creating kurtis that speak to the modern Indian woman who loves comfort without compromising on style. With a strong presence online and a reputation for fusion fashion, Abhishti’s designs cater to those who enjoy subtle details, breathable fabrics, and a contemporary edge rooted in Indian tradition.

Sizes: S to XXL
Types: Straight, Angrakha, High-Low, Shirt-style, Cotton blends
Occasions: Office wear, casual days, travel, small gatherings
Price Range: Rs. 799 – Rs. 2,199

Why You’ll Love Abhishti:

1. Everyday Fusion with a Twist
Abhishti is perfect for those who want a little bit of tradition with a whole lot of ease. Their kurtis often blend straight cuts with shirt collars, button-down styles, or asymmetric hems, ideal for those who want something ethnic but minimal.

2. Soft Fabrics That Breathe With You
From cotton slub to viscose rayon, Abhishti is big on fabric feel. You’ll love how light and breezy their pieces are, especially in warmer climates or when you’re on the move. Comfort here isn’t an afterthought; it’s part of the design.

3. Understated Elegance for Every Day
Their color palette leans toward muted pastels, earthy tones, and soft prints, great for days when you want to look polished but effortless. These are pieces you can wear to meetings, brunches, or even just errands.

For the best deals, check out Abhishti coupon codes on 99CashDeals.com.

Style Tips from Leading Kurti Brands in India

Kurtis are truly one of the most adaptable pieces in an Indian woman’s wardrobe. Whether you’re gearing up for a day at the office, celebrating at a wedding, or enjoying a weekend escape, there’s always a stylish way to wear your kurti. Let’s dive into how you can tailor your kurti choices for different occasions and always look fabulous.

1. Office Wear: Understated Elegance

When it comes to the workplace, you want your outfit to strike a balance between professionalism and comfort, especially during those long hours or commutes.

What to Choose:

• Colors: Soft pastels and muted shades like olive, beige, dusty rose, and slate grey are your best bets.
• Cuts: Opt for A-line, straight-cut, or shirt-style kurtis with clean lines. Steer clear of frills or dramatic flares.
• Prints: Go for subtle stripes, minimal florals, or geometric patterns. Avoid anything too flashy, like bling or heavy embellishments.

Style Tips:

• Pair your kurti with cigarette pants or narrow-fit trousers for a sharp, formal vibe.
• Accessorize with stud earrings or a classic watch to complete the polished look.
• Keep your footwear simple: think tan loafers, kolhapuris, or closed-toe sandals.

2. Festivals & Weddings: All-Out Glamour

These are your moments to truly shine! Kurti sets can transform into festive wear with the right blend of color, fabric, and embellishments.

What to Choose:

• Fabrics: Go for luxurious materials like silk, chanderi, georgette, velvet, or brocade.
• Designs: Look for embroidered yokes, mirror work, zari, sequins, and gota patti to add richness and charm.
• Colors: Jewel tones like emerald green, ruby red, mustard yellow, and royal blue are perfect for the celebration.

Style Tips:

• Mix and match your distressed jeans, leggings, or even shorts for a fun twist.
• Depending on your vibe, throw in a cloth tote, some sneakers, or kolhapuris.
• Don’t forget to layer on chunky oxidized jewelry to nail that boho look.

3. Travel & Vacation: Comfort That Moves with You

When it comes to traveling, you need a fashion that works for you, and kurtis can be surprisingly travel-friendly if you pick the right ones.

What to Choose:

• Fabrics: Go for lightweight materials like linen, modal, or soft blends that won’t wrinkle easily.
• Silhouettes: Shirt-style kurtis, tunics, and A-line cuts are perfect for easy movement.
• Features: Look for handy side pockets, button-down fronts, or collared necklines that bring both utility and style.

Style Tips:

• Team them up with leggings or jeggings to keep your outfit in place during long trips.
• Opt for muted tones or earthy colors to mask any creases or travel dust.
• Add a scarf or oversized sunglasses for that effortlessly chic touch.

4. Layer Up with Jackets: Add Flair and Function

Whether you’re trying to fend off the evening chill or just want to elevate your style, layering your kurti is a fantastic way to change things up.

What to Choose:

• Denim Jackets: Perfect for casual kurtis, especially those with simple prints or solid colors. They add a cool, modern edge.
• Silk or Bandhej Jackets: Great for festive kurtis, these add a touch of royalty and texture. Look for embroidered or embellished styles.
• Long Shrugs or Capes: Ideal for evening events or brunches. Choose sheer fabrics with lace or tassels to keep it light and stylish.

Style Tips:

• Belt it at the waist to highlight your shape.
• Pair long jackets with straight kurtis for a sleek, elongated look.
• Mix and match textures think cotton kurtis with linen shrugs or velvet kurtis with silk jackets for a rich visual contrast.

5. Casual Outings: Laid-Back Yet Stylish

When it comes to weekend coffee runs, relaxed lunches, or shopping sprees, comfort is key, but that doesn’t mean you can’t add a splash of personality!

What to Choose:

• Fabrics: Stick with breathable materials like cotton, rayon, or modal they’re your go-to pals.
• Styles: Think sleeveless kurtis, high-low hems, or kaftan styles for that effortless vibe with a quirky twist.
• Prints: Don’t shy away from bold choices like block prints, vibrant florals, tribal designs, or even tie-dye.

Style Tips:

• Pair your outfit with distressed jeans, comfy leggings, or even shorts for a fun mix.
• Depending on your mood, grab a cloth tote, slip on some sneakers, or rock those kolhapuris.
• Finish off your look with chunky oxidized jewelry to nail that boho feel.

Care & Maintenance for Long-Lasting Kurtis

Taking care of your beautiful kurtis is just the start; keeping them in great shape is what makes them last and look fabulous for years to come. Here are some straightforward tips to help you maintain your ethnic wear while ensuring it stays stunning and durable.

1. Wash Gently, Treat Kindly

Your kurti’s fabric deserves gentle handling. Always use cold or lukewarm water and a mild detergent to wash your pieces. Avoid harsh chemicals, bleach, or strong soaps that can weaken fibers or cause color bleeding.

For delicate embroidery, mirror work, or zari, hand-washing inside out or choosing a gentle machine cycle with a laundry bag is your safest bet. It keeps embellishments secure while reducing fabric friction.

2. Dry in the Shade – Sunlight Isn’t Always Your Friend

Hanging your kurtis directly under the sun may speed up drying, but it also dulls the vibrancy of colors over time. Always dry your kurtis in shaded areas, preferably indoors or under a canopy, and hang them inside out to further protect prints, dyes, and embroidery.

Pro tip: Avoid using clothespins directly on the fabric’s delicate parts clip the inner seams or shoulder linings instead.

3. Fold Smart & Store Right

When not in use, how you store your kurtis matters. Skip plastic bags or vacuum seals that trap moisture and can cause yellowing or mildew. Instead, fold them neatly and store them in breathable cotton bags or on clean shelves.

Tuck in silica gel sachets or neem leaves to prevent moisture buildup and keep insects at bay. For kurtis with embroidery or mirror work, place a layer of soft butter paper or muslin cloth between folds to prevent damage from rubbing.

4. Iron with Care – Fabric Knows Best

Before ironing, always check the label for temperature settings. Use a low to medium setting and turn the kurti inside out to protect embellishments and print details. For silk, chanderi, or viscose, using a press cloth or steam iron can help avoid burn marks and shine.

Need to remove creases from delicate fabric fast? Hang your kurti in the bathroom while taking a hot shower, and the steam naturally relaxes the wrinkles.

5. Address Small Damages Quickly

Loose threads, missing buttons, or minor tears should be mended promptly. Ignoring them can turn a tiny flaw into irreversible damage. Keep a fabric glue stick or basic sewing kit handy for quick fixes, especially for embroidered or handwoven pieces.

Regular care doesn’t just extend the life of your kurtis, it keeps them looking and feeling as good as new with every wear.

Final Thoughts: 

Kurtis today goes beyond tradition; they blend elegance, comfort, and everyday style effortlessly. Whether you’re dressing up for a festive event or heading to work, India’s top kurti brands offer thoughtful designs, inclusive sizing, and a modern desi vibe.

From BIBA’s bold prints to Fabindia’s natural fabrics and Ritu Kumar’s timeless luxury, each brand reflects your personality and lifestyle.

Want to upgrade your wardrobe smartly? Head to 99CashDeals.com to find the latest offers and verified coupons from your favorite kurti brands so you can shop more and spend less, without compromising on style.