Indian brands founded by Women

Top Indian brands founded by women are transforming the entrepreneurial landscape like never before. These women-led ventures are not only reshaping industries such as beauty, fashion, and wellness but also setting new standards for purpose-driven innovation. Each of these brands represents resilience, vision, and empowerment reminding us that when women lead, businesses thrive.

From beauty and wellness to fashion and sustainability, these brands emerge from genuine challenges and are brought to life by women who dared to dream of a brighter future. They didn’t merely start businesses; they ignited movements. These are more than just companies, they’re brands fueled by passion, purpose, and a commitment to people.

And the best part? You won’t have to scroll for ages or pay full price to enjoy their offerings. We’ve got exclusive coupon links from 99CashDeals, so you can support these amazing women while saving a bit in the process.

Meet the Founders: Women Behind India’s Beloved Brands

Discover the incredible women whose vision, passion, and determination transformed their homegrown ideas into some of India’s most beloved and respected brands.

Nykaa – Falguni Nayar

A Vision Born from Experience

Back in 2012, Falguni Nayar, who spent two decades as an investment banker at Kotak Mahindra, decided to take a bold step into the beauty and retail industry. Her mission? To make high-quality beauty products easily accessible for Indian women and, even more importantly, to create a trusted platform where every woman could shop with confidence. And that’s how Nykaa came to life. What started as an online store has blossomed into a go-to destination for fashion, wellness, and in-house beauty products, making Nykaa a beloved name among millions. When it comes to top Indian brands founded by women, Nykaa stands out for reshaping beauty retail in the country.

Why You’ll Love Nykaa

1. A Personalized Beauty Experience at Your Fingertips

Nykaa gets that everyone’s skin, hair, and style are unique. That’s why their platform is loaded with smart filters, fun quizzes, and personalized recommendations tailored to your skin type, concerns, and tone. Whether you’re on the hunt for acne solutions or the perfect nude lipstick to match your undertone, Nykaa is here to help you find what works for you, not just what’s popular.

2. Thousands of Trusted Brands in One Place

Nykaa has become one of India’s go-to beauty hubs by gathering over 2,000 brands, both local and international. From luxurious names like Huda Beauty and Charlotte Tilbury to budget-friendly gems like Lakmé and Maybelline, you’ll find everything you need in one spot, making your shopping experience both easy and reliable.

3. Interactive Tools and Expert Advice

The website and app are brimming with real video reviews, beauty tutorials, blogs, and even virtual try-on features. Whether you’re torn between two foundations or eager to master contouring, Nykaa provides step-by-step guidance, setting it apart from the usual e-commerce sites.

4. Fast Delivery and Great Packaging

Thanks to their top-notch warehousing and logistics, Nykaa ensures speedy delivery to most Indian pin codes. Plus, their packaging is not only stylish but also secure and tamper-proof, so your skincare arrives looking just as fabulous as it should.

5. Nonstop Offers That Make Beauty Affordable

Nykaa rolls out exciting events like the Pink Friday Sale, monthly Hot Deals, and surprise combos that help you snag savings on even the priciest brands. With app-only exclusives and loyalty rewards, it’s just the cherry on top.

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Mamaearth – Ghazal Alagh

From Personal Struggles to a Purpose-Driven Brand

Ghazal Alagh, the co-founder of Mamaearth, didn’t just start this brand as a business; she created it to tackle a genuine issue. After becoming a mother, she found herself frustrated by the lack of safe, toxin-free baby care products available in India. That challenge sparked an idea: to create a brand that prioritizes gentleness, natural ingredients, and true safety for both babies and adults. Mamaearth is another shining example among the top Indian brands founded by women, offering safe, toxin-free care for families. Launched in 2016 alongside her husband Varun Alagh, Mamaearth kicked off with a straightforward mission – to provide honest, natural personal care options for Indian families. Fast forward to today, and it’s now one of India’s fastest-growing D2C brands, offering a diverse array of skincare, haircare, and baby products.

Why You’ll Love Mamaearth

1. Formulated with Safety and Simplicity in Mind

Every Mamaearth product proudly carries the Made Safe certification, ensuring it’s free from toxins, parabens, sulfates, and synthetic fragrances. This makes them ideal for babies, those with sensitive skin, or anyone seeking a clean beauty routine. Plus, the products are dermatologically tested and transparent about their ingredients -what you see is what you get.

2. Blending Ancient Wisdom with Modern Science

Mamaearth doesn’t just embrace “natural” for the sake of it. They incorporate traditional Indian herbs like turmeric, neem, and onion extract, and combine them with scientifically-backed ingredients like salicylic acid or vitamin C. The outcome? Products that are gentle yet effective.

3. An Environmentally Conscious Brand That Walks the Talk

From using biodegradable packaging to their “Plant Goodness” initiative where they plant a tree for every order – Mamaearth is dedicated to sustainability. You can even track the growth of your tree through their website, ensuring your purchase leaves a lasting positive impact.

4. Wide Range That Solves Real-Life Concerns

Whether you’re facing postpartum hair loss, teenage acne, sun damage, or a dry scalp, there’s a Mamaearth product tailored just for you. Their targeted solutions truly set them apart in the crowded natural skincare market.

5. Guilt-Free Shopping at Honest Prices

Even though Mamaearth is all about natural products, it’s still super affordable. With combo packs, regular sales, and special introductory prices on new items, you can easily embrace a clean beauty routine without breaking the bank.

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Sugar Cosmetics – Vineeta Singh

Where Bold Meets Beautiful

Vineeta Singh, a proud alumna of IIT and IIM, had a straightforward yet impactful vision that Indian women deserve makeup that truly caters to their needs. In 2015, she founded Sugar Cosmetics, a brand designed specifically for India’s rich variety of skin tones, diverse climates, and vibrant personalities. With her keen insight and unwavering commitment to innovation, Vineeta swiftly transformed Sugar into one of India’s favorite beauty brands. What started as a small selection of matte lipsticks sold online has now blossomed into a presence in over 35,000 retail outlets and all major online marketplaces. If you’re looking for makeup that truly understands Indian skin, Sugar Cosmetics is one of the top Indian brands founded by women worth exploring.

Why You’ll Love Sugar Cosmetics

1. Built for Indian Skin.
Finally, Sugar truly understands the beauty needs of Indian skin. Their products are crafted with deeper undertones and warm shades that shine beautifully in our sunlight, not just under studio lights. From foundations that perfectly match dusky skin tones to lipsticks that enhance wheatish complexions, Sugar makes you feel recognized and valued.

2. Stays Put Through Long, Busy Days
Whether you’re tackling a crowded metro, powering through a 12-hour work shift, or enjoying a night out, Sugar’s makeup has your back. Their matte lipsticks, waterproof eyeliners, and transfer-proof foundations are designed to withstand India’s humidity and your hectic schedule.

3. Makeup That Speaks to Your Personality
Sugar’s branding is youthful, quirky, and unapologetically bold. With fun names like “Brazen Raisin” and packaging that feels fresh and edgy, it’s a brand that truly reflects who you are. Wearing Sugar is more than just putting on makeup; it’s about expressing your mood.

4. Salon-Quality at Reasonable Prices
Even with top-notch pigment payoff and stylish design, Sugar remains budget-friendly. You get the quality of high-end makeup without the hefty price tag, making it perfect for students, working women, and makeup enthusiasts who want to look fabulous without breaking the bank.

5. Widespread Access and Quick Delivery
You can find Sugar products online, in malls, and even in small-town shops-they’re everywhere! Their delivery is speedy, and the unboxing experience is always neat, cute, and satisfying.

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Zivame – Richa Kar

Redefining Lingerie for Indian Women

Back in 2011, Richa Kar realized it was high time to revolutionize how Indian women shopped for lingerie. Up until that point, the experience was often awkward, limited, and rarely offered the right fit. That’s when Zivame came into play – India’s very first online lingerie platform that brought together comfort, privacy, and an incredible range of sizes. From day one, Zivame redefined innerwear shopping and rightly deserves its place among the top Indian brands founded by women. Despite facing skepticism and cultural challenges, Richa remained steadfast in her vision. Today, Zivame has become a household name, representing quality innerwear for Indian women and creating a space where personal comfort is celebrated.

Why You’ll Love Zivame

1. Shop Lingerie Without Any Inhibitions

Zivame has created a welcoming space where women can explore lingerie without feeling judged or uncomfortable. Their website is discreet and informative, making the experience of shopping for innerwear as casual as picking out a kurti.

2. Every Size, Every Style

With sizes ranging from 28A to 44E, Zivame goes well beyond the standard size charts. They provide a variety of fits, styles, and support options, whether you need padded, wired, maternity, sports bras, or bralettes, ensuring that there’s something for everyone.

3. Comfort Comes First

Zivame prioritizes softness and breathability in its fabric choices. Their cotton bras are perfect for those hot summer days, while their seamless designs work wonderfully under fitted dresses. Each piece is crafted to support you comfortably, not constrict you.

4. Fashion Meets Function

While fit is their top priority, Zivame doesn’t skimp on style. Their collection features lacy bras, soft pastel sets, and trendy sleepwear that blend aesthetics with practicality, so you can look fabulous and feel even better.

5. More Than Just Bras

Zivame has evolved into a comprehensive lifestyle brand, offering everything from activewear to shapewear, maternity wear to swimwear. It’s your go-to destination for all things personal, private, and empowering.

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VLCC – Vandana Luthra

Wellness Before It Was Cool

Long before the term “wellness” became a trendy catchphrase, Vandana Luthra was already making waves in India. She launched VLCC in 1989 as a holistic wellness center that seamlessly blended weight management with beauty services. What started as a single location in Delhi has blossomed into a vast empire, featuring wellness clinics, skincare products, slimming therapies, and salon services across 13 countries. Her vision? Beauty goes beyond just appearances; it’s about how you feel, how you live, and how you treat yourself.

Why You’ll Love VLCC

1. Decades of Trust in Every Product

Since 1989, VLCC has been a trusted name in beauty and wellness, and it’s easy to see why. They’ve built a solid reputation by delivering real results, whether it’s through their slimming programs, facial kits, or professional-grade skin treatments. Their long-standing presence in the industry speaks volumes about the quality they offer.

2. Wellness at the Core

VLCC believes that beauty goes beyond just the surface. Their services and products emphasize internal health as well, providing detox therapies, body contouring, and even personalized diet plans. It’s all about beauty that begins from within.

3. Salon and Spa Treatments You Can Do at Home

With their at-home facial kits, gold bleach creams, and deep-cleansing products, VLCC makes it possible to achieve salon-quality results without the hefty price tag or the need for an appointment.

4. Perfect Blend of Ayurveda and Innovation

Many of VLCC’s products incorporate traditional Indian ingredients like haldi, Chandan, and aloe while also embracing modern research. This unique combination offers users the best of both worlds: rich heritage and cutting-edge technology.

5. Accessible Wellness for All Budgets

VLCC provides a wide range of options at various price points, ensuring that wellness is not just a luxury but something every Indian can enjoy, whether shopping online or visiting their clinics.

BlissClub – Founded by Minu Margeret

Activewear That Understands the Indian Woman

BlissClub emerged from a place of frustration and a spark of innovation. When Minu Margeret found herself struggling to locate comfortable and flattering activewear that truly catered to Indian body types, she decided to take matters into her own hands. BlissClub has created fitness wear that feels custom-made for Indian women, earning its spot in the list of top Indian brands founded by women. Launched in 2020, BlissClub quickly became a beloved choice among Indian women who wanted to move freely without the hassle of adjusting waistbands or worrying about fit. With its buttery-soft fabrics, smart designs, and inclusive sizing, the brand has transformed the way women experience fitness wear. Whether you’re walking, dancing, lounging, or stretching, BlissClub shows that you can have comfort without sacrificing performance or style.

Why You’ll Love Blissclub

1. Comfort That Moves with You

BlissClub isn’t just about creating activewear; it’s all about crafting that second-skin comfort that moves with you. Whether you’re nailing that downward dog, taking a brisk power walk, or just kicking back on a lazy Sunday, their pieces are designed with Indian women’s bodies in mind. You can count on high-rise waistbands that stay put, leggings that stretch without sagging, and fabrics so soft you might forget you’re even in workout gear. Every seam, stitch, and panel is thoughtfully placed to prioritize comfort because moving should feel like freedom, not friction.

2. Effortless Style, Every Day

Say goodbye to the days of oversized tees and boring tracksuits. BlissClub offers a fresh take on activewear style with sleek silhouettes, trendy colors, and pieces you’ll want to wear even when you’re not at the gym. Whether you’re grabbing a coffee post-pilates or jumping on a work call from home, their athleisure looks are effortlessly chic. It’s the kind of fashion that gives the impression you put in effort, without actually having to. Plus, it’s designed to fit seamlessly into your life, adapting to your needs rather than the other way around.

3. Quality Without the Hefty Price Tag

You don’t have to break the bank to feel luxurious. BlissClub uses high-quality blends that provide four-way stretch, sweat-wicking technology, and long-lasting performance features you’d typically find in pricey, high-end activewear brands. The best part? BlissClub delivers that same level of quality at a price that won’t make you cringe. Their durable pieces are made to be worn again and again, and with regular flash sales and combo offers, you can easily build a stylish activewear wardrobe without stretching your budget.

4. Ethical, Homegrown Production

What truly sets BlissClub apart isn’t just what they create, but how they create it. Proudly rooted in Bengaluru, the brand collaborates with local manufacturers who adhere to ethical production standards. Their dedication to mindful manufacturing means fair labor practices, reduced waste, and improved working conditions across the board.

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Suta – Founded by Sujata and Taniya Biswas

Reviving Handloom with Emotion and Elegance

Suta isn’t just a clothing brand; it’s a heartfelt tribute to India’s rich weaving tradition. Launched in 2016 by sisters Sujata and Taniya Biswas, this brand began as a passion project aimed at uplifting rural artisans and revitalizing the art of handloom. What started with just a few sarees has blossomed into a vibrant movement, linking countless women to beautifully handcrafted fabrics that evoke a sense of home. Their collections are light, deeply rooted in tradition, and crafted for the modern Indian woman who embraces strength in softness. Suta’s revival of handloom traditions proves how cultural pride and innovation can coexist in the top Indian brands founded by women.

Why You’ll Love Suta

1. Safe, Comfortable Period Products

When it comes to your period, comfort and safety should always be a top priority. Nua understands this perfectly. Their pads, liners, and pain relief patches are crafted with real women in mind those who want soft, breathable materials that won’t chafe, itch, or feel bulky. Each sanitary pad is made from dermatologically tested materials, free from harmful chemicals and artificial fragrances. This means no rashes, no irritation, and no worries, just gentle, leak-proof protection that fits seamlessly into your day, whether you’re at your desk or on the go.

2. More Than Just Pads

Nua doesn’t just stop at offering sanitary products; they go the extra mile to enhance your entire period experience. Their lineup includes herbal pain relief patches to soothe cramps, calming glow oils to help with mood swings and skin flare-ups, and intimate wipes for a quick refresh when you need it. It’s a comprehensive approach to menstrual wellness, where both physical relief and emotional comfort are prioritized. Think of Nua as your supportive partner during your period, always there to lend a hand throughout your cycle.

3. Sensitive Skin? No Problem

If you’ve ever struggled with redness, itching, or skin allergies during your period, Nua is here to make a difference. Their products are specifically designed for sensitive skin, ensuring that even those prone to irritation can enjoy a calm, rash-free period. With no harsh synthetics, parabens, or dyes, Nua pads are thoughtfully formulated to be as natural as possible without compromising on effectiveness. It’s a relief you can truly feel, and a product you can rely on month after month.

4. Always a Deal You Can Trust

Why pay full price when you can snag a great deal? Nua often rolls out discounts of up to 65%, especially on their thoughtfully curated period care bundles. These value packs make sure you’re well-stocked on all your essentials, so you won’t have to worry about restocking every cycle. Whether you’re a first-time buyer or just topping up your supplies, you can count on Nua to provide affordability without skimping on quality. 

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The Mom Co. – Founded by Malika Sadani 

With a heart full of love and a clear purpose, Malika Sadani launched The Mom Co, a brand dedicated to one simple promise: safe, natural, and mama-approved care. What started as a solution for baby oil has blossomed into a comprehensive line of toxin-free skincare, haircare, and wellness products tailored for expecting and new mothers, as well as anyone who cherishes purity. The Mom Co focuses on clean, safe products for moms and babies, making it one of the most trusted top Indian brands founded by women. Based in Mumbai, this brand is all about clean ingredients, transparent packaging, and expert formulations that combine the best of nature with science-backed results.

Why You’ll Love The Mom Co

1. Toxin-Free from Day One

From pregnancy-safe bath washes to postpartum skincare, every product is crafted without parabens, sulfates, silicones, or synthetic fragrances. You can count on The Mom Co to deliver truly clean and non-irritating options, whether you’re pregnant, breastfeeding, or simply focused on wholesome skincare.

2. Expert-Curated Ingredients

Their formulations are packed with thoughtfully selected superfoods like raspberry seed oil for those stretch marks, moringa for hydration, papaya enzymes for gentle exfoliation, and plant-derived probiotics to maintain pH balance. It’s skincare designed with women’s evolving needs in mind.

3. Mom-Approved Packaging

Safety is a top priority. With features like pump bottles, spill-proof droppers, and BPA-free containers, The Mom Co’s packaging is all about mess-free use, ideal for busy moms juggling baby care and their self-care routines.

4. Multipurpose & Value-Packed

Many of their products, such as the Serum Glow Face Massage Oil, serve multiple purposes hydrating while boosting circulation. This means fewer bottles cluttering your space and effective skincare that does more.

5. Affordable Luxury, Accessible to All

You don’t have to pay a fortune for high-quality ingredients and dermatologist-approved results. With regular sales, combo offers, and thoughtfully curated packs, you can indulge in clean beauty without stretching your budget.

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FAE Beauty – Founded by Karishma Kewalramani

FAE Beauty, which made its debut in 2021 thanks to Karishma Kewalramani, proudly holds the title of India’s first high-performance makeup brand. It’s all about embracing a wide range of complexions with inclusive shades and ingredients that truly honor melanin-rich skin. Karishma founded FAE to tackle the beauty industry’s long-standing oversights-focusing on quality, wearability, and representation without any compromises. FAE Beauty brings true inclusivity to cosmetics and proudly represents the new wave of top Indian brands founded by women. The brand brings you bold, versatile, and skin-friendly cosmetics that inspire confidence and creativity.

Why You’ll Love FAE Beauty

1. Truly Inclusive Shade Ranges

At last, a lipstick that matches your unique undertone and a foundation that keeps you looking fresh, never ashy. From cool to deep, FAE’s shades are designed to enhance and celebrate the beautiful diversity of Indian and global skin tones.

2. Blendable, Buildable Performance

FAE’s formulas are crafted for layering – whether you’re going for a full glam look or something more casual for everyday wear. Imagine creamy foundations that offer a natural finish and matte lipsticks that keep your lips hydrated. The outcome? Radiant, long-lasting wear that flatters your features.

3. Clean Formulas, Confident Wear

With no parabens and packed with skin-loving ingredients like jojoba oil and hyaluronic acid, FAE ensures comfort and durability. These products are designed to respect your skin while elevating your beauty.

4. Chic, Thoughtful Packaging

Sleek and minimalistic, yet substantial enough to feel luxurious—perfect for travel. FAE’s packaging not only looks premium but also aligns with a modern and intentional aesthetic.

5. Empowerment Through Expression

FAE is more than just makeup; it’s a symbol of confidence. Whether you’re heading into a boardroom or hitting a party, this brand has your back, bold, unapologetic, and authentic, just like the individuals who wear it.

The Ayurveda Co – Shreedha Singh & Param Bhargava

The Ayurveda Co, or T.A.C. for short, is an up-and-coming Indian wellness and skincare brand that seamlessly blends ancient Ayurvedic traditions with modern daily life. Founded by Shraddha Singh and Param Bhargava, T.A.C. emerged from their strong belief in the healing benefits of Ayurveda. Their mission? To provide high-quality, affordable, and effective Ayurvedic beauty solutions that everyone can enjoy. Whether it’s face serums, hair oils, wellness drinks, or lip tints, T.A.C. delivers a comprehensive Ayurvedic lifestyle experience that fits effortlessly into today’s routines. With its Ayurvedic approach, T.A.C. blends tradition and modernity – one of the top Indian brands founded by women leading the wellness revolution

Why You’ll Love The Ayurveda Co

1. Ancient Formulas with Modern Results

T.A.C. brings you products crafted from age-old Ayurvedic ingredients like Kumkumadi, Eladi, Triphala, and Ashwagandha but with a contemporary twist. Each item is rigorously tested and thoughtfully formulated to deliver real, visible results. This means you can enjoy the benefits of holistic healing while still getting the performance you expect from today’s beauty brands.

2. Personalized for Your Body and Mind

T.A.C. knows that Ayurveda isn’t a one-size-fits-all approach. They create their products to cater to various body types (doshas) and provide personalized recommendations tailored to your unique concerns, whether it’s pigmentation, dullness, hair fall, or stress. Their skin and wellness solutions feel more like indulgent self-care rituals rather than just another daily task.

3. Clean, Conscious, and Rooted in India

With ethically sourced herbs, transparent ingredient lists, and eco-friendly packaging, T.A.C. is gentle on both the planet and your skin. The brand is dedicated to honoring its Indian heritage not just through its ingredients, but also through its commitment to sustainability, balance, and integrity.

4. A Solution for Every Concern

Whether you want to brighten your complexion, balance your scalp, tackle acne, or enhance your immunity, T.A.C. has an Ayurvedic solution for you. From their popular Kumkumadi skincare line to wellness supplements and body care products, you’ll discover something that feels perfectly suited to your routine.

5. Luxury That Won’t Break the Bank

T.A.C. offers high-quality products with luxurious textures and packaging, all at prices that won’t make you wince. It shows that Ayurvedic beauty can be affordable, allowing you to treat yourself to self-care without any guilt.

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Conclusion: The Rise of Top Indian Brands Founded by Women

India’s startup scene is not just changing; it’s being transformed by fearless, visionary women who are turning everyday challenges into inspiring solutions. These founders haven’t just launched businesses; they’ve built safe havens, inclusive products, and meaningful brands that connect with millions.

From beauty to wellness, fashion to fitness, each of these homegrown brands tells a tale of resilience, innovation, and authenticity. When you choose to support these brands, you’re not just getting high-quality products, you’re also championing real women who are redefining the rules of entrepreneurship.

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