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Paula's Choice Skincare is known for its commitment to the truth in skincare, devoid of gimmicks. It was started in 1995 in the US and specializes in delivering smart, safe products grounded in scientific research. They aim to empower individuals to define their beauty. Acquired by Unilever Prestige Brand in 2021, they prioritize diversity and achieve high double-digit growth mainly through direct-to-consumer e-commerce, fostering a fast-growing, agile culture.
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Paula’s Choice is a skincare brand that Paula Begoun launched back in 1995. Paula’s battles with acne and eczema, along with her drive to bring truth and science to the beauty world, were the sparks behind the brand. As the "Cosmetics Cop," she built a reputation for calling out false claims and pointing out products that just didn’t deliver, becoming a voice many trusted. After getting fed up with the lack of honesty in the industry, she decided to create her line. This line is all about ingredients that are proven to work, safe formulations, and completely upfront communication, guaranteeing that each product does what it says it will.
The brand’s core idea is "Beauty begins with truth," and this shows in its promise to offer skincare that’s clean, effective, and gentle enough to avoid irritation. None of their products contains unnecessary extras like strong fragrances, dyes, or harmful substances. Plus, their packaging is thoughtfully designed to keep the active ingredients effective for longer. Paula’s Choice also loves to help customers learn more, offering guides on ingredients and skincare tips so people can make choices they feel good about. These days, the brand is known all over the world for blending science, honesty, and real results to create skincare products that genuinely make a difference.
Paula's Choice Gentle yet effective Cleanser is designed to remove dirt, oil, sunscreen, and makeup without stripping the skin’s natural moisture. Formulated for different skin types, from oily to sensitive, these cleansers leave skin fresh, balanced, and ready for the next skincare step.
Paula’s Choice Lightweight liquid formulas toner restores the skin’s pH balance after cleansing, while delivering hydration and essential nutrients. They prepare the skin to absorb serums, treatments, and moisturisers more effectively.
Paula’s Choice exfoliants remove dead skin cells, unclog pores, smooth fine lines, and brighten dull complexions. They provide gentle, leave-on exfoliation for visibly healthier skin without harsh scrubbing.
Paula’s Choice Booster is a concentrated solution formulated with powerful ingredients such as niacinamide, vitamin C, and hyaluronic acid. These highly active formulas are designed to be mixed into your moisturiser or applied directly for targeted results.
Paula’s Choice Serum & Treatment range delivers potent, fast-absorbing solutions enriched with clinically proven actives. These include retinol for anti-ageing, azelaic acid for redness and discolouration, and peptides for skin repair.
Paula’s Choice Sunscreen provides daily sun protection in both mineral and synthetic formulas, offering broad-spectrum defence against UVA and UVB rays. Lightweight and non-greasy, they suit all skin types, including oily, sensitive, and acne-prone skin.
Paula’s Choice Moisturiser range includes hydrating creams, gels, and lotions designed to nourish skin while locking in essential moisture. Each formula caters to different skin types, whether dry, oily, combination, or sensitive.
Paula’s Choice Face Mask offers intensive treatments that provide instant relief and visible results. These masks target multiple concerns, such as deep hydration, pore detoxification, or calming irritation. Perfect for weekly use, they refresh and revitalise the complexion while delivering a spa-like experience at home.
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Paula's Choice Deals |
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Get a Free 8% AHA Exfoliant on Purchases of Rs. 3,499 & Above |
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Get Breakout Fighting Kit at just Rs. 7,425 |
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Get Tighten + Reshape Pores Kit at just Rs. 9,288 |
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Get Advanced Smoothing Treatment 10% AHA at just Rs. 3,650 |
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Repair and Protect Duo for Normal to Dry Skin at just Rs. 6,192 |
Paula’s Choice stands out because every product is built on solid scientific research. They use ingredients proven by peer-reviewed studies to deliver results you can trust. Whether it’s BHA for unclogging pores or niacinamide for improving skin tone, each formula is carefully designed to be safe and effective for long-term skin health.
Unlike many brands that rely on artificial fragrances, dyes, or harsh chemicals, Paula’s Choice keeps its formulations clean and gentle. This makes their products suitable even for those with sensitive or reactive skin. They focus only on ingredients that benefit your skin—nothing extra that could trigger irritation.
Paula’s Choice believes in radical transparency. They openly share complete ingredient lists and explain why each component is included. This empowers you to understand exactly what you’re putting on your skin, helping you choose products with confidence.
Their line is not “one-size-fits-all.” Instead, products are designed to solve specific skin concerns like acne breakouts, fine lines, hyperpigmentation, uneven skin texture, and redness. This targeted approach ensures that you find the right solution tailored to your unique skin needs.
More than just selling products, Paula’s Choice is dedicated to educating customers. Through ingredient guides, blog articles, and expert tips, they help you understand skincare better. This allows you to build an effective routine rather than simply following trends.
The brand was founded by Paula Begoun, widely known as the “Cosmetics Cop,” with decades of experience in skincare research. Her mission has always been to offer honest, effective, and research-based beauty solutions, which continues to shape the brand today.
Paula’s Choice products are cruelty-free, non-irritating, and thoroughly tested for safety. Their focus on ethical practices and skin health makes them a reliable choice for anyone seeking radiant, healthy skin without compromising values.
Paula’s Choice face washes are formulated to gently yet effectively cleanse the skin, removing dirt, oil, and makeup without stripping away essential moisture. Available in different variants for oily, dry, combination, and sensitive skin, these cleansers maintain the skin’s natural barrier while prepping it for the rest of your skincare routine. They are fragrance-free, non-irritating, and enriched with skin-loving ingredients to leave your face fresh, balanced, and comfortable.
Paula’s Choice moisturisers deliver hydration tailored to every skin type and concern. From rich creams for dry skin to lightweight gels for oily or acne-prone skin, each formula helps restore moisture balance, strengthen the skin barrier, and provide additional benefits like anti-ageing support or oil control. Packed with antioxidants, peptides, and replenishing ingredients, these moisturisers leave the skin soft, smooth, and protected throughout the day.
One of the brand’s most iconic product ranges, Paula’s Choice exfoliants use leave-on AHA or BHA formulas to gently remove dead skin cells, unclog pores, and improve skin texture without harsh scrubbing. The bestselling 2% BHA Liquid Exfoliant is known for minimising blackheads and refining pores, while AHA options target dullness and fine lines. Suitable for daily use, these exfoliants reveal smoother, brighter, and healthier-looking skin.
Paula’s Choice Vitamin C products are designed to brighten the skin, even out tone, and provide powerful antioxidant protection against environmental damage. Formulated with pure ascorbic acid or stable vitamin C derivatives, these treatments help fade dark spots, improve firmness, and give the skin a healthy, radiant glow. They can be used alone or layered with other treatments for maximum skin benefits.
Paula’s Choice deals on 99cashdeals are updated regularly to ensure you never miss new discounts or special offers. You can check back frequently for the latest skincare savings.
Yes, Paula’s Choice often provides special offers for first-time shoppers. These may include percentage discounts or free products with your first purchase, which you can find on 99cashdeals.
Paula’s Choice frequently runs promotions, bundle offers, seasonal sales, and limited-time discounts on its skincare range, all listed on 99cashdeals.
You can find the newest Paula’s Choice discounts, coupon codes, and special offers on the Paula’s Choice page at 99cashdeals, ensuring you get the best value on your purchases.
Email - support@paulaschoice.in
Contact - 022-68353113
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