Best Panty Brands for Women in India (2025 Guide)

Choosing the best panty brands for Indian women goes beyond just making a purchase; it’s about discovering comfort, boosting your confidence, and finding that everyday companion for your body. Women in India are now seeking intimate wear that not only fits well but also allows for easy breathing during those hot summer days and feels soft against the skin. Modern brands have stepped up, offering fabrics, designs, and packaging that resonate with personal values and lifestyle needs.

The current intimate wear market has something for everyone, from simple cotton briefs that prioritize comfort to eco-friendly biodegradable fabrics, period-proof panties, chic seamless options, and inclusive cuts for plus sizes. These brands truly understand Indian body types and the cultural nuances surrounding modesty and fit, providing practical advice instead of pushing restrictive ideals.

In this post, we’ll highlight 10 of the best Indian women’s underwear brands, each celebrated for their comfort, design, inclusivity, and value that users love. Whether you’re looking for trusted classics or bold, trendy new labels, this list will guide you in finding the brand that fits your body, budget, and needs perfectly. For exclusive discounts and offers, you can check out the lingerie coupon codes on 99CashDeals.com

Top 10 Best Panty Brands for Indian Women

1. Jockey

Jockey is hands down the most recognized innerwear brand in India. Having made its mark in the Indian market decades ago, Jockey changed the game for women when it comes to underwear shopping. With a diverse range of products for every occasion, their items are celebrated for their lasting comfort and everyday practicality.

Materials Used: Cotton, Cotton & Elastane, Micro Nylon & Elastane, Modal & Elastane
Available Sizes: XS, S, M, L, XL, 2XL, 3XL
User Rating: 4.5★
Price Range: Rs. 298 – Rs. 499

What we love:

Jockey underwear is super durable, even after numerous washes, the softness and shape hold up beautifully.
Their cuts are thoughtfully crafted for Indian body types, providing excellent coverage around the waist, hips, and thighs.
With a variety of fits like bikini, boy leg, and hipster, there’s something for every woman’s preference.
The sizing is reliable and consistent, which makes online shopping a breeze.
Jockey’s long-standing reputation makes it a trusted choice for generations of Indian women.

2. Zivame

Zivame is a digital-first brand that has completely transformed lingerie and underwear shopping for Indian women. The brand has gained popularity thanks to its size-inclusive and body-positive philosophy. Zivame emphasizes innerwear that feels soft, breathable, and stylish enough to boost your confidence from the inside out.

Materials Used: Cotton, Spandex, Microfiber, Nylon.
Available Sizes: XS to 3XL
User Rating: 4.1★
Price Range: Rs. 245 – Rs. 699

What we love:

Zivame provides specialized fits like period panties, seamless briefs, and maternity options designed for various life stages.
The range of colors and designs, from essentials to fun patterns, meets both everyday needs and special occasions.
Their comfort-first designs feature soft waistbands and breathable fabrics that won’t dig into your skin.
Zivame’s virtual fitting and size guides make picking the right underwear online a stress-free experience.
Their extensive plus-size collection is one of the most inclusive in the market, ensuring everyone finds their own fits.

3. Clovia

Clovia has quickly established itself as a favorite lingerie brand among Indian women who are looking for that perfect mix of affordability, style, and comfort. With a mission to make lingerie shopping a fun and empowering experience, Clovia shines with its vibrant prints, delightful lace details, and a wide range of fits that cater to various moods, occasions, and body shapes. Unlike traditional underwear brands that focus just on practicality, Clovia adds a touch of style and self-expression to its collections, whether you’re selecting everyday essentials or something flirty for special occasions. Designed by in-house experts and tailored to Indian body shapes, the brand seamlessly combines fashion with functionality. Its appeal to younger shoppers is further enhanced by a strong online presence and a variety of inclusive size options.

Materials Used: Cotton, Spandex, Polyamide, Lace
Available Sizes: S to XXL
User Rating: 3.8★
Price Range: Rs. 199 – Rs. 699

What we like:

Clovia adds a fresh twist to women’s underwear with stylish designs, think polka dots, florals, lace overlays, and soft pastel colors, while still ensuring comfort for everyday wear.
It’s a fantastic choice for women who love variety in their lingerie collection; they have everything from seamless basics to thongs, hipsters, and lacy mid-rise briefs.
Their breathable cotton-spandex blends provide flexibility and softness, making them perfect for long days at work or laid-back weekends.
Clovia has mastered sizing for Indian body types, especially for curvier figures, which helps eliminate common issues like tight leg openings or waistbands that roll down.
Plus, the brand often runs combo deals and flash discounts, making it budget-friendly without compromising on quality.

4. Bummer

Bummer is shaking things up in the Indian innerwear scene with its fresh take on comfort. This brand is all about ultra-soft, eco-friendly panties that are perfect for Gen Z and millennials. With vibrant colors, fun prints, and a mission that cares for the planet, Bummer uses MicroModal fabric—an incredibly breathable material crafted from beechwood pulp that’s three times softer than cotton. Their designs prioritize all-day comfort, featuring anti-chafing seams, tag-free waistbands, and moisture-wicking properties, making them a great choice for India’s sticky weather. Bummer is committed to sustainable fashion that doesn’t skimp on style or affordability, blending fun and functionality for the modern woman.

Materials Used: MicroModal & Elastane
Available Sizes: XS to XXL
User Rating: 4.5★
Price Range: Rs. 399 – Rs. 699

What we like:

The MicroModal fabric is super gentle on your skin, providing incredible softness for all-day wear.
Bummer is all about eco-friendly materials and biodegradable packaging, making conscious fashion a priority at every turn.
Say goodbye to annoying labels and rough stitching, just smooth finishes that keep you comfy even on the hottest, most humid days.
With sizes from XS to XXL, their panties are designed to fit a variety of body types without sacrificing comfort or fit.
Even with premium materials and a focus on sustainability, the prices are budget-friendly, making soft, stylish panties accessible to everyone.

5. Enamor

Enamor is one of India’s top homegrown lingerie brands, making a name for itself by seamlessly blending style and sophistication. Tailored for the modern Indian woman, Enamor is all about infusing luxury and elegance into everyday innerwear. Their underwear collections are meticulously designed with a keen eye for detail—from ultra-smooth finishes and subtle stitching to flattering fits that boost both comfort and confidence. Whether you’re gearing up for work, heading out for a night on the town, or just relaxing at home, Enamor’s range has versatile styles that not only look great but feel amazing too. Their panties are crafted to complement Indian body shapes, ensuring a seamless silhouette under any outfit.

Materials Used: Cotton, Spandex, Nylon
Available Sizes: S to XXL
User Rating: 4.3★
Price Range: Rs. 329 – Rs. 799

What we like:

Enamor truly understands Indian proportions, offering panties that provide medium to full coverage without riding up or rolling down.
The cotton-blend materials are airy and soft against the skin, making them perfect for long days and warm weather.
Thanks to their smooth edges and minimal seams, these panties remain hidden under body-hugging trousers, dresses, or office attire.
The elastic bands in Enamor panties are soft enough to avoid leaving marks but snug enough to ensure a reliable hold.
Women who value both style and comfort at work will find Enamor’s collection particularly well-suited for everyday wear.

6. Amante

Amante is a top-notch Indian lingerie brand that beautifully blends comfort, style, and a touch of international flair. As part of MAS Brands, a global powerhouse in intimate wear manufacturing, Amante brings a wealth of expertise to the Indian fashion scene. With a keen eye for elegant cuts, high-quality fabrics, and body-flattering fits, this brand is perfect for women who want lingerie that’s both chic and practical. Their underwear collection is thoughtfully crafted for Indian body types while embracing modern aesthetics. From everyday essentials to special occasion pieces, Amante offers options that exude understated luxury and sophisticated charm, making it a go-to choice for women who value both grace and reliability in their innerwear.

Materials Used: Nylon, Spandex, Cotton Blends
Available Sizes: S to XXL
User Rating: 4.4★
Price Range: Rs. 349 – Rs. 799

What we like:

Amante shines in creating smooth, barely-there designs that fit perfectly under fitted clothing like pencil skirts or body-hugging dresses.

Their moisture-wicking and breathable materials keep you feeling dry and comfortable, even in the sweltering heat and humidity of India.
Whether you’re off to the office or enjoying a night out, their adaptable styles transition effortlessly between different occasions without the need for a wardrobe change.
Even with its premium look and global standards, Amante offers innerwear at mid-range prices, making quality accessible to a wider audience of women.
The combination of durable fabric and stretch ensures that the panties maintain their shape and softness, even after numerous washes.

7. Van Heusen

Van Heusen, a name you can trust in formalwear, is stepping into the world of intimate apparel with a lingerie line that perfectly balances structure, support, and everyday elegance. Renowned for its workwear-inspired styles, the brand is designed for modern Indian women who value comfort without sacrificing style. Their underwear collection showcases clean lines, smooth fabrics, and all-day comfort, making it a favorite among professionals and minimalists alike. From classic briefs to trendy hipsters, Van Heusen provides a variety of panties that are not only reliable for long hours at work but also stylish enough to make you feel great.

Materials Used: Cotton, Modal, Spandex
Available Sizes: S to XXL
User Rating: 4.2★
Price Range: Rs. 299 – Rs. 699

What we like:

Crafted for women on the go, their panties feature no-roll waistbands and smooth seams that remain invisible under office attire.

The combination of modal and spandex gives cotton a silky touch, ensuring a breathable yet snug fit that lasts throughout the day.

These panties maintain their shape and elasticity even after multiple washes, making them a reliable long-term addition to your lingerie collection.

You’ll discover everyday neutrals with occasional bursts of pastels and rich hues, perfect for both work and casual outings.
Most styles feature heat-pressed labels, which help prevent skin irritation and enhance comfort for all-day wear.

8. Marks & Spencer

Marks & Spencer, a beloved British brand with a rich heritage, stands for quality, comfort, and timeless style. Their lingerie collection—crafted with years of expertise—features thoughtful details and premium fabrics that elevate everyday underwear. Whether you’re in the market for luxurious lace, sleek shaping panties, or simple cotton basics, M&S has you covered. Renowned for their consistent sizing, inclusive options, and lasting comfort, their panties are a favorite among Indian women who value both beauty and reliability. The brand caters to a range of preferences, offering everything from full briefs for maximum support to Brazilian cuts for a flirtier vibe, all while upholding the signature M&S quality.

Materials Used: Cotton, Modal, Lace, Elastane
Available Sizes: XS to XXL
User Rating: 4.5★
Price Range: Rs. 399 – Rs. 999

What we like:

Whether you’re after full coverage for comfort or low-rise panties for a stylish look, M&S has a cut and shape to suit every preference and outfit.

Even their lace-trimmed styles are designed with everyday wear in mind, seamlessly blending elegance with comfort.

The use of high-quality modal, soft elastane, and premium cotton ensures a gentle touch against the skin, even during long wear.

Size consistency: Unlike some brands that can vary in sizing, M&S offers a reliable fit across styles, making it easy to reorder and find your perfect size.

Their underwear stands up to frequent washing without fading, sagging, or fraying, maintaining its shape wear after wear.

9. Triumph

Triumph is a well-known German lingerie brand celebrated for its expert craftsmanship, innovative technology, and elegant designs. With over a hundred years of experience under its belt, Triumph has consistently offered innerwear that beautifully blends functionality with feminine charm. Their underwear collection is designed to provide exceptional comfort, fit, and support for every body type. Whether you’re into seamless styles, shaping panties, or delicate lace options, Triumph has something luxurious yet practical for every mood and occasion. While it may be on the pricier side, Triumph’s panties are truly worth every rupee for the comfort and confidence they bring.

Materials Used: Microfiber, Cotton, Lace, Polyamide, Elastane
Available Sizes: S to XXL
User Rating: 4.6★
Price Range: Rs. 499 – Rs. 1,299

What we like:

Triumph panties are carefully designed to prevent digging, riding up, or bunching—no matter what you wear or your body shape.

The soft microfiber and high-quality lace transform everyday innerwear into something indulgent yet breathable.
Their zero-VPL (Visible Panty Line) designs are perfect for wearing under bodycon dresses, trousers, and skirts.

Body-positive fit: The brand is recognized for its inclusive sizing and cuts that flatter curves while still providing support.

Their panties often showcase intricate lacework, delicate trims, and refined color palettes from soft blush tones to timeless blacks.

10. Soie

Soie is an Indian lingerie brand that’s making waves with its stylish, affordable, and comfy innerwear tailored for the modern Indian woman. With its bold colors, playful prints, and trendy silhouettes, Soie’s panties are all about being youthful yet practical. Younger women and college students especially adore the brand for its vibrant designs and body-hugging fits. Soie skillfully combines function and fashion, offering bikini cuts, hipsters, and boyshorts that mix soft fabrics with chic styles all without breaking the bank.

Materials Used: Cotton, Spandex, Modal, Lace
Available Sizes: S to XXL
User Rating: 4.3★
Price Range: Rs. 249 – Rs. 649

What we like:

Their cotton-spandex blends feel soft against the skin while providing just the right amount of stretch for a comfy, secure fit.

Soie offers great multi-packs and individual pieces that don’t skimp on style or comfort.

The brand features a vibrant and cheerful color palette, making your lingerie drawer a lot more fun and expressive.

Even with their trendy designs, Soie prioritizes comfort, making their underwear perfect for long days out or just lounging around.

Given the quality of the fabric, the fit, and the stylish look, Soie gives you a lot of bang for your buck.

Different Types of Panties Every Woman Should Know About

Getting to know the various panty styles is key to creating a comfy and practical lingerie collection. Each style brings its perks and is tailored to fit different body shapes, clothing styles, and comfort levels. Here’s a handy guide to the most popular panty types to help you make smart choices:

1. Briefs
Often called the classic style, briefs provide full coverage in both the front and back. They sit right at or just below the waist, making them perfect for everyday wear. If comfort is your top priority, briefs are especially great for curvy, plus-size, or pear-shaped bodies. You can find them in a range of fabrics, including high-waist options that offer tummy control for extra support.

2. Hipsters
Hipsters sit a bit lower than briefs, resting comfortably on the hips while providing moderate coverage. They strike a nice balance between briefs and bikinis, making them a versatile choice. Hipsters pair well with low-rise jeans or trousers and are designed for all-day comfort. Their snug fit and flattering cut make them a favorite among women of all shapes.

3. Bikinis
Bikini panties feature a lower waistband and higher-cut leg holes, offering moderate back coverage. They’re a popular pick for women who want both comfort and a touch of flirtiness. Bikinis are particularly flattering for hourglass and petite frames, giving a feminine silhouette without being overly revealing.

4. Boyshorts
Taking inspiration from men’s boxer briefs, boyshorts provide extended coverage on the thighs and full rear coverage. They’re perfect for those who prefer a bit more modesty or want to avoid visible panty lines under skirts or dresses. Athletic and rectangular body types often find boyshorts especially flattering, as they help create curves at the hips.

5. Thongs
Thongs are designed to eliminate visible panty lines by offering minimal back coverage—just a thin strip of fabric. They sit low on the hips and are ideal for wearing under tight dresses, skirts, or trousers. While they might not be everyone’s go-to for all-day wear, many women love them for specific outfits and occasions.

6. High-Waisted Panties
These beauties sit comfortably above the belly button and often come with control panels to help shape your figure. High-waisted panties are a favorite among plus-size women and anyone looking for a little tummy control under dresses and high-waisted bottoms. They provide great support while adding a touch of retro charm.

7. Seamless Panties
Crafted without any visible seams or stitching, these panties are ideal for those body-hugging dresses and leggings. They keep lines at bay and are usually made from soft, stretchy materials like microfiber or spandex. Perfect for all body types, seamless panties are a must-have in any lingerie collection.

8. Period Panties
With absorbent layers and leak-proof lining, period panties give you that extra peace of mind during your menstrual cycle. You can wear them solo or as a backup with other menstrual products. Focused on comfort and practicality, they’re essential for women looking for eco-friendly and reliable period solutions.

Having a mix of panty styles means you’re ready for any outfit, occasion, or mood. Whether you’re after comfort or a sleek silhouette, there’s a panty type that fits the bill!

How Indian Women Can Choose the Right Panty Style

Finding the perfect panty isn’t just about looking good; it’s also about feeling great, boosting your confidence, and providing the right support. Every body type has its unique proportions, and picking the right fit can help you steer clear of bunching, digging, or those pesky unflattering lines. Here’s a straightforward guide to help you choose the best panty style for your body shape.

1. Pear-Shaped Body
With wider hips and thighs paired with a narrower waist and shoulders, this shape benefits from styles that offer full coverage around the hips to keep visible panty lines at bay. Boyshorts, hipsters, and high-waist briefs are perfect since they sit comfortably on the hips and provide plenty of support without riding up. It’s best to avoid thongs or narrow bikini cuts unless they’re made from stretchy fabrics that won’t dig into your skin.

2. Apple-Shaped Body
If you have a broader upper body with weight concentrated around the midsection, high-rise panties with tummy control are your best bet. Look for seamless or stretch cotton styles that give a smooth finish and won’t roll down. Full briefs or high-waisted panties with wide waistbands offer both comfort and gentle shaping. Steer clear of low-rise cuts that might slip or feel tight around your waist.

3. Hourglass Figure
With a well-defined waist and balanced bust and hip proportions, hourglass figures can rock almost any style. The trick is to choose panties that accentuate your curves without adding bulk. Bikini, hipster, or cheeky styles create a flattering silhouette. Go for lace trims or stretchy fabrics that hug your body without pinching. Avoid overly tight elastic bands that could create unwanted bulges.

4. Rectangle or Athletic Build
If you have a straight up-and-down silhouette with a less defined waist, you can create the illusion of curves with panties that feature ruffles, lace detailing, or contrasting panels. Brazilian cuts, boyshorts, and cheeky styles can add a touch of volume and enhance your shape. Just be cautious of overly boxy or loose fits, as they can make your silhouette appear flatter.

5. Petite Frame
If you have a shorter stature and smaller proportions, low-rise bikini panties or seamless thongs are perfect for you; they won’t overwhelm your frame. Go for light fabrics like microfiber or modal to keep things breathable and comfy all day long. Just steer clear of those overly high-waisted styles that might bunch up or feel bulky on a smaller torso.

6. Plus-Size Body
For those with fuller curves, high-rise panties with a wide waistband and supportive panels are the way to go. Look for cotton blends with a bit of stretch or modal fabrics for that extra comfort and breathability. Full-coverage briefs, boyshorts, and shapewear panties can help create a smooth silhouette under your clothes. It’s best to avoid tight or non-stretch panties that could cause discomfort or leave marks.

Choosing the right panties for your body shape not only enhances comfort and fit but also boosts your confidence throughout the day. Remember, the right underwear is the foundation for how your outfit looks and feels!

Tips to Make Your Panties Last Longer

Proper care helps your panties stay fresh, comfy, and durable. Here are some quick tips:

1. Hand Wash Preferred:
Always hand wash delicate panties like lace or satin using mild detergent and cold water. It keeps the fabric soft and elastic intact.

2. Machine Wash with Care:
For cotton or everyday wear, use a mesh laundry bag, select the delicate cycle, and avoid washing with heavy clothes. Always use cold water.

3. Air Dry Only:
Skip the dryer. Heat damages the elastic and fades the color. Lay them flat or hang them in the shade to dry.

4. Avoid Ironing:
Most panties don’t need ironing. Just smooth them with your hands while drying.

5. When to Replace:
Change your panties every 6–12 months or sooner if they feel loose, faded, or uncomfortable.

Final Thoughts
Finding the perfect pair of panties goes beyond just following trends or looking good; it’s really about feeling comfortable, confident, and at ease every day. With a wide variety of cuts, materials, and styles out there, the best choice ultimately comes down to what feels right for your body and fits your lifestyle. Whether you prefer breathable cotton basics, seamless options for those body-hugging outfits, or delicate lace for a touch of femininity, there’s something that caters to every need and mood.

And remember, how you take care of your panties is just as important as the ones you choose. Gentle washing, proper storage, and timely replacements can help extend the life of your underwear and keep you feeling fresh. A thoughtfully organized underwear drawer isn’t just a luxury; it’s an everyday necessity that supports you from the inside out.

Top 10 Best Indian Underwear Brands for Women