16 Easy Coupon Types to Save Big on Shopping

Coupons are a clever way to catch people’s eyes and draw more customers into your shop. You can use different kinds of coupons to attract different sorts of shoppers. For instance, a free shipping offer might be perfect for customers who are mindful about prices, whereas a discount percentage could appeal to those who love snagging a great bargain.

By mixing up the types of coupons you offer, you can reach a broader group of people and help increase your sales. Whether you’re running a small online shop or a large retail store, using the right coupons can make a world of difference.

In this article, we’ll start by talking about the advantages of using coupons. Then, we’ll share 16 different types of coupons you might want to try out. We’ll also provide some simple tips and tools to help you get started.

And if you’re looking for the latest coupon deals, head over to 99cashdeals.com, a one-stop platform for all the best offers and promo codes in one place.

List Of 16 Types of Easy Coupons 

1. Free Shipping Coupons

One of the absolute best perks of shopping online has to be free shipping! A lot of sites, like Amazon, for example, will send your order to you without charge if you spend a certain amount. This is awesome because it helps you save cash and makes the whole shopping process much simpler. Plus, you won’t have to stress about any extra fees popping up right at checkout.

Brands definitely know that free shipping is a huge selling point for shoppers. It keeps customers happy and also helps prevent them from abandoning their shopping carts without making a purchase. That’s why so many companies offer free shipping coupons or special deals.

These coupons are fantastic because they let you dodge those extra delivery costs and make the whole shopping experience feel like a better value. So, next time you’re browsing online, keep an eye out for those free shipping offers or coupons. It’s such a simple way to save a bit more while still getting everything you need.

2. Percent-Off Coupons

Percent-off coupons are a super popular and simple way to cut down your shopping costs. Basically, they let you take a certain percentage off the full price of whatever you’re buying. For instance, if you’ve got a 20% off coupon and you’re buying something that costs Rs. 500, you instantly save Rs. 100.

These coupons are fantastic for getting discounts on everything from big storewide sales to small everyday purchases. Loads of people like them because they’re so straightforward to use and figuring out your savings is simple; you don’t need to be a math whiz! Just punch in the code, and you’ll see the savings right away.

So, the next time you spot a percent-off coupon, whether you’re shopping online or at a physical store, definitely grab it. It could help you make your money go further and leave you feeling happy with the great deal you scored.

3. Holiday and Seasonal Sales 

Holiday and seasonal sales, such as Black Friday, Cyber Monday, Christmas, and Easter, are fantastic opportunities to draw in more customers. People love to shop during these periods, often buying treats for themselves but also plenty of gifts for friends and family. This gives you a great chance to boost your sales.

Shoppers tend to be in a festive spirit during holidays and are more likely to make impulse purchases. That’s why offering special discounts or coupons around these times can give your sales a quick boost.

Make sure to take full advantage of holidays and big shopping days by promoting exciting deals and creating special coupon codes. These small actions can make a huge difference for your business.

4. Buy 1 Get 1 Free (BOGO) Offers

BOGO deals, or “Buy 1 Get 1 Free” offers, are a fantastic way to stretch your budget further and get more bang for your buck. You just grab one item, and you get a second one at no extra cost. It is that easy! These kinds of deals are especially popular during busy shopping seasons when people tend to do more of their shopping.

For example, during holidays like Halloween or Christmas, stores offer BOGO on items like costumes, candies, or decorations. In summer, you might see these offers on swimwear, hats, or flip-flops. Around back-to-school season, things like school bags, books, or stationery are often part of BOGO deals.

These offers are perfect for stocking up on essentials while also saving some cash. Be sure to keep an eye out for them during major sales events; it’s the ideal time to scoop them up.

5. First-Time Purchase Discount

Offering a first-time purchase discount is a fantastic way to encourage new visitors to become paying customers. When someone lands on your website for the very first time, they might hesitate to buy, perhaps they’re not familiar with your brand, or they’re unsure about its reliability. This is where a small discount can make a difference.

By providing a 5% or 10% discount on their initial order, you give them an extra incentive to go ahead and complete the purchase. This little bit of savings can help people feel more comfortable and appreciated.

These discounts are often presented through popups, especially when a visitor seems ready to leave without making a purchase. This type of popup, known as an “exit-intent popup,” is a clever tactic to grab their attention right when they’re about to go.

6. Loyalty Points

Loyalty programs have been around for ages. Way back in the late 1800s, stores began giving out trading stamps as a thank you to their customers. A famous one was Green Stamps from Sperry & Hutchinson. Folks would gather these stamps and trade them in for free goodies. That was pretty much the beginning of the loyalty programs we know today.

Then, in 1981, American Airlines took things up a notch by launching the very first frequent flyer program, Advantage. This one gave passengers points called “miles” every time they took a flight. They could save those miles up and use them later for free flights or to upgrade their seats.

These days, tons of brands and stores use loyalty points and coupons to show appreciation for their regular customers. Basically, every time you buy something, you earn points. As you keep shopping, those points add up, and you can cash them in for discounts, free items, or special offers. It’s a pretty smart way to save some cash while still enjoying the brands you love.

7. Referral Coupons

Referral coupons are a fantastic and easy way to save some cash while also helping your friends and family find cool new services. A lot of well-known platforms, like PayPal, actually use these referral programs to get people excited about inviting others to join.

When you sign up for one of these programs, you’re given a special link or code all your own. You can spread the word by sharing it through WhatsApp, email, or your favorite social media sites. And when someone uses your referral to sign up or make a purchase, they often get a nice discount or a special deal.

The great part? You score some rewards too! That could be cashback, bonus points, or even more discount coupons. It’s a win-win situation for everyone involved. Referral coupons let users save more money, get extra perks, and introduce their loved ones to services they trust. On top of that, they help the company out by bringing in new customers.

8. Cashback Coupons

Getting cashback while you shop is a fantastic way to save some extra cash. The idea kicked off back in 1986 with the Discover Card, but it’s now a go-to money-saving trick used by loads of credit cards, websites, and shopping apps. When you use a cashback coupon on your purchase, you get a bit of that money back, usually somewhere between 1% and 20% of what you spent. You can usually get this cashback in different ways, like having it sent straight to your bank account, added to your digital wallet, or given as a gift card or a discount to use next time.

These coupons are handy for pretty much anything, from clothes and electronics to groceries, travel bookings, and more. Many online stores also offer extra cashback during special sales, festive deals, and seasonal promotions. Using cashback coupons is super simple, just grab the code, apply it when you check out, and the reward is all set to go. It’s a clever and easy way to stretch your money further and get some nice rewards from your everyday shopping.

9. Gift Cards With Every Purchase

Offering gift cards with every purchase is a clever and straightforward strategy to boost your business. When customers know they’re getting a gift card just for shopping, they’re more inclined to make a purchase, and they might even come back to use that gift card later. This approach is particularly effective if your store is new or looking to expand. It can help drive sales, draw in new shoppers, and bring back existing ones.

Customers appreciate feeling like they’re getting something extra. Even after they’ve used up their gift card, many will likely return, and some might even recommend your store to their friends and family.

The aim isn’t just about making big profits immediately; it’s about building a loyal group of customers and steadily increasing your sales over time.

Plus, some stores let customers get a portion of their money back with each purchase, either as cash, store credit, or even more gift cards. So, every time they shop, they’re also earning rewards.

10. Pre-Launch Promo Coupons

Getting ready to introduce your new business or product? Pre-launch promo coupons are a fantastic way to generate some buzz and get people excited even before you officially open your doors. These special deals give potential early customers a great reason to check out your store and give your products a try.

You have lots of options! You could offer discounts on everything in your store, or maybe just on specific items you want to highlight. You could even offer free trials or send out some sample products. It’s a really smart way to get people talking and create anticipation for your big launch day.

Using these pre-launch offers isn’t just about making those first few sales; it’s also a great way to introduce your brand to potential new customers. It helps build trust and gets your audience genuinely excited about what you’re bringing to the table. A smart strategy for any new business or product.

11. Customer Milestone Discounts

Treating your customers with milestone discounts is a fantastic way to say “thank you” to your most dedicated supporters. This approach lets you mark special occasions in their experience with you, perhaps their birthday, an anniversary, or the number of years they’ve been shopping from your store.

By giving them a discount or a special deal during these moments, you make them feel truly seen and appreciated. It also helps forge a stronger bond with your brand and motivates them to come back for more. These little acts of kindness don’t just bring joy; they also help increase your sales and build lasting customer loyalty over time.

12. Customer Milestone Discounts

This approach makes shopping online a smoother and more pleasant experience. Shoppers get to save money without having to do anything extra, and businesses boost customer happiness by clearing up those frustrating checkout hurdles. Plus, automated coupons can help keep people from abandoning their carts, since they won’t leave the site worrying they missed out on the best deal. It’s a great deal for both shoppers and online stores.

Have you ever added things to your online shopping cart, only to realize you forgot to use a coupon code just before you paid? That’s a common mistake, and it’s always a little annoying to miss out on saving some money. That’s where automated coupons come to the rescue; they handle everything for you automatically. With this system, any available discount is applied to your order as soon as you reach the final checkout page. You don’t need to hunt for codes, copy them, paste them, or keep track of when they expire. As long as there’s a valid offer for you, it’s added to your purchase instantly.

14. Exit-Intent Discounts Coupons 

You know how sometimes visitors come to your website, browse a bit, and then just leave without buying anything? That’s pretty common, but there’s a smart trick to try and turn that around. You can pop up a special deal, say, 10% or 15% off, right when it looks like they’re about to bounce.

This technique is called an exit-intent pop-up. It springs into view the moment a visitor’s mouse starts heading for the close button or the back arrow in their browser. That unexpected offer can catch their eye and make them pause, maybe even reconsider leaving. A little nudge like this might just be enough to get them to go ahead and complete their purchase, helping you boost sales without much effort.

15. Newsletter Subscription Discount Coupons

Want to bring customers back after they leave your store without buying? Abandoned cart coupons are a simple but really effective trick. You know how sometimes people add stuff to their cart but just don’t check out? It happens all the time for lots of different reasons. Offering them a little discount, say 5% or 10% off, can be just the nudge they need to come back and complete their purchase.

These coupons are typically sent via email. The message is usually straightforward, along with a direct link that takes the customer right back to where they left off in their cart. This strategy works! Businesses often recover between 3% and 11% of the sales they thought were lost by using this method. It’s a straightforward and cost-effective way to turn more browsers into buyers and keep your customers engaged.

16. Abandoned Cart Coupons

Leaving items in their cart without buying is something that happens all too often, right? Abandoned cart coupons are a clever way to gently reel those potential customers back in. You know how many people add things to their cart but then get sidetracked or change their minds before checking out? This is where those coupons shine.

Offering a little incentive, say a 5% or 10% discount, can often be just the nudge they need to return and finish their purchase. These offers are typically sent via email, usually with a friendly note and a prominent button that takes them straight back to what they left behind.

This strategy works wonders! Research has shown that between 3% and 11% of abandoned orders can be successfully recovered using these coupons. It’s a straightforward, budget-friendly approach to boost your sales and show your customers you appreciate their interest.

Read Also – Top 11 Coupon Websites in India

The Benefits of Offering Different Types of Coupons for Your Store

Offering different types of coupons for your store is a great way to attract new customers, boost sales, and keep shoppers coming back. From percentage discounts to limited-time offers, coupons can increase traffic, improve loyalty, and give your store a strong edge over competitors.

• Increased traffic – Coupons attract more people to visit your store, especially those looking for deals and savings.
  
• Higher conversion rates – When shoppers see a discount, they’re more likely to complete their purchase, helping you turn visitors into buyers.
  
• Improved customer loyalty – Offering coupons shows appreciation to your existing customers, encouraging them to come back and shop again.
  
• Greater brand awareness – Coupons can spread the word about your brand, helping you reach new audiences and potential customers.
  
• Competitive edge – Discounts can make your store stand out from competitors who may not offer any deals.
  
• Increased sales – More visitors and better conversion rates naturally lead to more sales and revenue.

Offering a variety of coupon types like percentage discounts, limited-time deals, or free shipping can give your store a big boost in both traffic and customer satisfaction.

Final Thoughts

Coupons do more than just cut prices; they’re a smart way to help your business grow, build stronger ties with your customers, and increase your profits. Whether you’re running a simple “percent off” deal, a “buy one, get one free” promotion, or a strategically sent abandoned cart coupon, every type plays a role in drawing customers in and keeping them around. By blending different coupon tactics, you can cater to all sorts of shoppers, whether they’re visiting for the first time, regulars, or just browsing at the last minute. It’s really about adding value and making every shopping trip feel worthwhile.

So, no matter if you’re managing a small online shop or a big retail brand, start trying out these 16 straightforward coupon ideas. Use them thoughtfully, pay attention to what resonates, and tweak your offers to keep customers coming back for more. Plus, remember to check out sites like 99cashdeals.com for the latest deals and inspiration for your next marketing push.